Industry: Construction
Bringing 114 years of legacy into the digital age.
Established in 1912, Burnco has spent more than a century building its legacy, expertise and reputation. But even brands with deep roots need to evolve with the times.
Our role was to bring that legacy into a more contemporary digital world — refining Burnco’s existing brand language and creating a new website that could better represent who they are today and where they’re headed next.
- 114+
- Years of legacy
- 70+
- Locations across North America
- 1,300+
- People strong & growing
Evolving a legacy, not replacing it
The challenge wasn’t to reinvent a brand that had been around for over a century. It was to respect what made Burnco recognisable while giving it a sharper, more contemporary expression.
We refined the visual language, bringing greater consistency and clarity across the brand, and used this refreshed direction as the foundation for the new digital experience.
A new digital home for a century-old brand
The website became the centrepiece of the project. We rethought the information architecture, content hierarchy, visual system and user experience to make Burnco’s story, capabilities and offerings easier to discover.
From the overall design system to typography, imagery and interactions, every element was crafted to make a 114-year-old legacy feel relevant, accessible and ready for the future.
Not by moving away from its history, but by bringing that history forward.
Built on legacy. Designed for what’s next.
The result is a refreshed brand and digital experience that connects over a century of experience with a more contemporary way of showing up.
