Industry: Steel Manufacturing
Building a digital identity for the technology engine of a global giant.
ArcelorMittal Global Business & Technologies (AMGBT) brings together technology, business expertise and global talent to enable transformation across ArcelorMittal.
As a new business identity within one of the world’s leading steel and mining companies, AMGBT needed a digital presence that felt distinctly its own while staying true to the ArcelorMittal brand.
We established its brand language and designed a new website to bring that identity to life.
Bringing the brand to the web
The website became the primary expression of their identity.
We shaped the information architecture, content hierarchy, visual system and digital experience to make its capabilities, people and opportunities easier to explore. From page layouts and typography to imagery, motion and visual components, every element was designed to create a digital experience that feels global, modern and technology-led.
A digital identity built for what’s next
The work brings together brand language, content and digital experience into a cohesive system.
A distinct voice.
A stronger digital presence.
A brand built to grow with the business.
Technology with a global perspective.
See Website Live