Good Design is Good Business – Watch Rohan Sridhar’s Keynote at UXINDIA23
Posted On November 23, 2023
5 minutes read
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In an era where the conversation around design has become the epicenter of business innovation, there exists a curious paradox. While the importance of good design is widely acknowledged, not all businesses are prepared to embrace the change or even work on their existing practices. There’s a reluctance among some to recognize that good design can be a true game changer, capable of not just enhancing aesthetics but also bringing about major shifts in the realms of user experience, functionality, and overall brand value.

At UXINDIA23, the largest UX design conference in India, we saw design stalwarts and thought leaders come together to talk about the future of design thinking. At this event, Rohan Sridhar, the co-founder of Happening Design, took center stage to deliver a keynote address touching the essence of this transformative potential. His discourse at the conference focused on unraveling the dynamics of the business of UX Design. He delved into the untapped opportunities lying within businesses’ reach, emphasizing how strategic investments in UX design can not only drive innovation but also elevate competitiveness in today’s dynamic market landscape.

In his keynote, Rohan explored the untapped possibilities that businesses stand to gain by investing in UX design. From fostering innovation to gaining a competitive edge, his presentation covered the pivotal role that thoughtful design plays in shaping the future of businesses. As we navigate through this age of design-led business evolution, the insights shared at the conference serve as a beacon, guiding us toward a future where the seamless integration of UX design becomes not just a choice but a strategic imperative for businesses aiming to thrive in the ever-evolving market.

You can watch the complete keynote here:

Rohan Sridhar’s Keynote at UXINDIA23

Designers Should Care About Business Goals and Outcomes

This keynote at UXINDIA23 delivered a powerful message: designers must align with business goals and outcomes for optimal efficiency and success. Advocating for a relationship between design and business, Rohan Sridhar emphasized the importance of showcasing tangible evidence and measuring the impact of UX. In a world where design isn’t just about aesthetics but a strategic tool, this keynote underscored the imperative for designers to actively contribute to business efficiency and drive tangible success through their work.

The Return of $1000 on $1 Invested is a Myth

In a bold assertion, Rohan Sridhar debunked the age-old belief in the simplistic “Return of $100 on $1 Invested” myth. He emphasized a nuanced understanding of ROI in the realm of design. ROI goes beyond direct monetary gain. Addressing shortcomings and bottlenecks can contribute significantly to a different level of ROI. He urged the audience to consider factors such as savings from design improvements and market share increases, challenging the conventional notion and paving the way for a more comprehensive understanding of the true impact of design investments.

How Businesses can Align UX Goals with Business Goals

To align UX goals with business objectives, businesses can follow key steps: understand objectives, develop a shared vision, design clear measurements and goals, foster collaborative goal setting, prioritize user needs that align with business goals, and ensure alignment between UX and Business KPIs. By adopting these practices, organizations can seamlessly integrate user experience initiatives with broader business strategies, creating a symbiotic relationship that drives success.


In conclusion, delving into the opportunities presented by UX design is crucial, and this is precisely what Happening Design has championed throughout its decade-long existence. Rohan’s insightful keynote, drawing from his rich experience is just one of the many examples of the transformative power of aligning UX goals with broader business objectives.